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My Value Academy
IT Courses3 MonthsLive Online

Digital Marketing & AI

Performance marketing combined with cutting-edge AI applications.

A practical programme combining digital marketing with AI-powered content, analytics, automation, personalisation, SEO and performance marketing.

Enquire NowTalk to an advisor

Course Details

  • Duration
    3 Months
  • Format
    Live Online
  • Skill Level
    Beginner to Intermediate
  • Payment
    Flexible payment options
  • Core Skills
    Generative AI for Content, Marketing Analytics, SEO/SEM Tools, Automation Platforms, Customer Data Platforms (CDP)
  • Prerequisites
    Open to all background levels; no coding or technical experience required.
  • Batches
    Weekdays/ Weekend batches available
3 MonthsDuration
5Modules
1Certificates
Live OnlineDelivery

Overview

The Digital Marketing & AI Certification Course is a forward-looking program that combines traditional performance marketing strategies with cutting-edge artificial intelligence applications. It teaches marketers how to embed generative AI, predictive data models, and automated content workflows into modern digital strategy to maximize campaign yield and reach.

Why is it needed?

The digital marketing landscape has undergone a radical shift where manual content creation and basic keyword research are no longer competitive. AI-powered algorithms now drive search engine visibility, ad delivery, hyper-personalized customer journeys, and automated analytics. Digital marketers who understand how to harness AI can execute campaigns faster, produce higher-performing assets, lower acquisition costs, and make data-backed strategic decisions.

Course Outline

01

Module 1: AI-Powered Content & Creative Design

Generating multi-channel marketing assets, long-form SEO copy, social media creatives, and video scripts using generative AI engines.

02

Module 2: Predictive Analytics & Audience Targeting

Utilizing machine learning models to forecast customer lifetime value, analyze user sentiment, and optimize ad targeting budgets.

03

Module 3: Marketing Automation & Personalization

Designing automated email flows, dynamic landing page personalizations, and interactive AI chatbots for lead generation.

04

Module 4: Performance Marketing & SEO

Integrating AI with core digital tactics including search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC) ads, and conversion rate optimization (CRO).

05

Module 5: Data-Driven Strategy & ROI Tracking

Measuring marketing performance using advanced analytics platforms to derive clear business intelligence and optimize marketing spend.

Course outcomes

By the end of the programme, learners will be able to:

Create AI-powered marketing campaigns and content.
Apply AI to SEO, advertising and performance marketing.
Use data and analytics to improve campaign ROI.
Automate marketing workflows and personalization.

Career opportunities

Digital Marketing Specialist Performance Marketer SEO Specialist AI Marketing Specialist Marketing Automation Specialist

Certification

My Value Academy Certificate of Completion.

Student reviews

In their own words, from learners who completed this programme.

“The projects made the difference. I finally had things to show and talk about, and the mentor reviews kept me honest.”
Aditi Sharma
Marketing Professional
“We rebuilt our content workflow around AI in the second month and cut production time roughly in half without dropping quality.”
Farhan Ali
Marketing Executive
“SEO and PPC I already knew. The analytics and audience targeting modules using AI models are what made this worth doing.”
Nisha Gupta
Growth Associate

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Start Digital Marketing & AI

Weekdays/ Weekend batches available

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